Ventum

The main goal with the visual is to keep it relaxed and enjoyable, following the same interface experience proposed, which is quick and easy travel planning and registering. Identity and illustrations here played a key role in motivating and engaging.

As for the name of the app, it was chosen for the word Ventum, meaning breeze or air  from Latin, due to the idea of freedom and movement often connected with the air element.

On the icon, the blue inspires a sense of tranquility, and it also resembles the open blue skies for the perfect travel, and the lines that go beyond the limits of the central square indicates the routine break as well as freedom and movement. It also suggests the mechanics of adding activities to the planning days, just like the interface.

• More information about the project on its full documentation.